Often these days, as a marketing specialist, I come across clients who ask if email marketing is worth doing at this point. After so many changes in marketing strategies, there are doubts that this will work for their businesses.
So, I always tell my clients that it is an old-age idea of marketing it is yet not redundant. There are still so many people who check their email every day. Despite being busy with other social media handles, email is still very much studied by the section of the population.
Creating a strong and curated email marketing strategy helps you reach your target audience; in a more personalized manner, hence the chances are high to converting them into sales.
Just like marketing strategies and tools, email marketing has also undergone a reform. Email marketing companies have come up with some smart, and efficient tools, that have made email marketing much easier and more productive.
There are 4 Reasons why Email marketing is still considered important:
It’s easy to Get Reports from Email Marketing- A/B Testing
With the advent of email marketing tools, it is much easier now to track the results of your campaign. It helps you understand what is working best for your business and what is not working for you. You can track all the details: delivery rate, bounce rate, open rates, click-through rate or unsubscribe rate. Some expensive email software also gives you the option to create 2 subjects, like A and B; and then whichever works best will automatically become the subject of the email after 100 emails. It helps choose categories, it also helps you decide if it is a one-time email or a recurring email to be sent to its members.
The metrics and data that we pull through these tools and software help us understand future marketing strategies.
Sending a newsletter every week should be an ideal way of putting your thought across. However, too many emails can also increase unsubscribe rates. Therefore, it is always wise to send out value content once a week to get traction and convert them to sales.
Economical Way of Marketing-
This is one of the most inexpensive marketing strategies. You can reach out to millions of your consumers at a much cheaper rate. With a few pennies, you can market your product to a large audience.
Mail Chimp permits you to send up to 12,000 messages a month free of charge. They likewise offer bigger month to month makes arrangements for developing organizations with up to 600,000 supporters and high-volume shipper plans for anything over that.
Another email showcasing organization, Vertical Response, offers free email promoting up to 4,000 messages every month and 1,000 email contacts. They additionally offer membership administrations for higher-volume shippers.
Well, it does help you reach out to so many consumers but it also requires a lot of work behind that. If you are going for customized software, then you need to set the campaigns and schedule them for the whole week or month. But for the inexpensive ones you need to give a lot of time to composing, drafting, booking, sending, and so on the messages, Subsequently, addressing any inquiries regarding offers, coupons and inquiries.
Helps you Create Targeted Messages:
This is one of the most important areas of email marketing. It helps you nurture your consumers by sending out personalized emails. This means once you set out the campaigns the consumers are at different stages of buying cycle. Some are still in the research stage, some may be comparing, some may be considering or some may be ready to buy.
Segregating these customers in the correct list is important for any business to grow. The customers need information or extra push to make it to the next level or the buying stage. Pushing the customers with the right information at the right time, through this funnel can convert them into sales.
Follow-up Strategy with email Marketing- After you get your Sale from the landing page-
This feature is extremely important for the customers to come back to you. It is called a follow-up strategy. Once you hook the customer by a post or landing page on your social media handles, then you need to bring them back to the website with the call to action button. You just cannot sell them and finish it with them. You definitely want them to come back and stay informed about our new offers, new products or new promotions. For that, we need to send them emails and newsletters.
It also helps in branding. Preferably, this client falls into a progression of email messages that support them to create that branding. They get messages regularly about new products and promotions that eventually turn them into sales.